Braze, Inc. Faces Growing Data Security and Privacy Challenges Amid Evolving International Regulations


Braze, Inc. (BRZE), a leading technology platform that powers personalized messaging experiences, is facing increasing challenges related to data security and privacy. With the rapid growth of international privacy laws and regulations, companies like Braze must adapt to ensure compliance and prevent damaging interruptions to their services. This article discusses the potential risks and implications for Braze, Inc. in terms of data security and evolving privacy regulations in various jurisdictions.

Data Security Risks

One significant risk for Braze is the possibility of their platform experiencing data security incidents, such as malware, ransomware, employee error, or hacking attacks. Unauthorized access, damage, or loss of data can result in substantial harm to the company, including its reputation, brand, and revenue. Furthermore, the risk of these incidents increases due to the company’s reliance on third-party hosting providers, such as Amazon Web Services (AWS). If AWS or other cloud providers experience a security breach, Braze may suffer system failures, increased costs, and reduced platform attractiveness to users.

Growing International Privacy Laws

Privacy, data security, and data protection laws are rapidly evolving in various jurisdictions, impacting companies like Braze that handle personal information. Compliance with these laws, such as the European Union’s General Data Protection Regulation (GDPR), the United States’ Health Insurance Portability and Accountability Act (HIPAA), and the California Consumer Privacy Act (CCPA), requires significant resources to adapt and implement changes that can meet the continually changing regulations.

For example, GDPR restrictions on transferring personal data to countries outside the European Economic Area (EEA) may hinder Braze’s ability to conduct business. Ensuring compliance with these restrictions may require significant investments in data processing capabilities in the EEA or elsewhere to maintain operations.

The challenge of complying with different jurisdictions’ data localization and cross-border data transfer laws intensifies the complexity and cost for businesses like Braze. Negotiating these regulations and ensuring compliance may necessitate costly adjustments to business models and potential disruptions.

Strategic Relationships with Third-Parties

Braze’s business growth relies on strategic relationships with third-parties, including cloud alliance, infrastructure, and technology partners. However, competitors may provide incentives to these third-parties to favor their products or prevent or reduce subscriptions to Braze’s services. Additionally, changes to mobile device operating systems or developer platform policies by Apple or Google may cause limitations or further restrictions on Braze’s platform use.


Braze, Inc. faces significant challenges related to data security and privacy as it navigates the increasingly complex landscape of international regulations. Security threats, evolving privacy laws, and maintaining strategic relationships with third-parties pose significant risks to the company’s growth and success. To overcome these challenges, Braze must continue to invest resources in adapting to regulatory changes, maintaining robust platform security, and developing strong partnerships that can support its business objectives. Failure to manage these risks and ensure continued compliance with evolving privacy, data security, and data protection laws may adversely impact Braze’s business, financial condition, and results of operations.

Note that we may hold securities mentioned in this article. All data is based on recent SEC filings. Even though we have implemented various manual and automatic fact-checking and data acquisition processes, some incorrect information may have slipped through (false positive). Let us know if you find any inconsistencies!